Ambassador
Ambassador Event
AMBASSADOR WAYNE MEETS WITH CBS EXECUTIVES
July 14, 2008
Ambassador Wayne met on July 14 with Columbia Broadcasting System's (CBS) Outdoor Executives Antonio Alonso, Chief Development Officer and Andres Vacarezza, Integration & Development Director for South America. In April 2008, CBS Corporation bought the South American International Outdoor Advertising Group (IOA) for $110 million to expand its CBS Outdoor International operations. The group has more than 17,000 advertising points (billboards, buildings, etc.) in Argentina, Brazil, Chile and Uruguay. The four countries in which IOA operates comprise more than two-thirds of the continent's population, GDP and advertising-spending growth, and offer CBS Corporation an entry point and leadership position into the fast-growing South American market.
